| Microsoft Announces Investments in DRM to Drive New Multimedia Commerce Solutions |
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| Written by Hans Straat, Wednesday, 05 April 2006 | ||
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Today at CTIA WIRELESS 2006, Microsoft Corp. announced it will make significant investments in its digital rights management (DRM) technologies to enable a new offering and drive scenarios that support the wireless industry. As wireless delivery of content to mobile handsets continues to grow at a rapid pace, this commitment of resources and manpower will help enable next-generation mobile entertainment scenarios for consumers. “We’re responding to our wireless partners around the world who are asking for a solution to enable new scenarios in the industry,” said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. “We want to give consumers what they want —seamless experiences with premium content on a wide range of mobile devices.” The more than 800 million mobile handsets sold worldwide each year represent a largely untapped market for digital entertainment. Microsoft’s commitment to capitalizing on this opportunity is the result of ongoing discussions with many of the wireless industry’s largest firms. Read full article (source microsoft) |
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